Cookies Policy

Cookies are small text files or similar data files that may be stored on your computer, mobile phone, tablet or another device when you visit a website. They allow a website to recognise a device, remember certain information and support features that make the website work more effectively. Some cookies are placed by the website you are visiting, while others may be placed by service providers that support website functions.

Bally Casino may use cookies, pixels, tags, software development kits, local storage and other comparable technologies. In this policy, we use the word cookies to refer to these technologies generally. The specific cookies used may vary depending on the website, device, browser, features available to you and the choices you make.

Cookies do not usually contain information that directly identifies you by name. However, information collected through cookies may be associated with other information held about your account, device or use of our services. Where information can be linked to you, it may be handled as personal information in accordance with our Privacy Policy and applicable Australian privacy requirements.

Why we use cookies

Cookies may help Bally Casino to provide a secure, reliable and easy-to-use online experience. Depending on the circumstances, they may be used to:

• Allow the website and its core functions to operate properly.
• Keep parts of the website secure and help identify unusual or potentially harmful activity.
• Remember settings, preferences or information that you enter during a visit.
• Understand how visitors use the website and identify areas that may be improved.
• Support account access and the delivery of requested services.
• Measure the effectiveness of website content, communications or marketing activity where permitted.
• Help display information that is more relevant to your interests or interactions with the website.
• Maintain records of cookie choices and other privacy preferences.

Strictly necessary cookies

These cookies support essential website functions and may be needed for security, navigation, account access, session management and the delivery of services you request. Without them, some parts of the website may not operate correctly. Because these cookies support necessary functions, they may not always be capable of being switched off through the website preference tool. You may still be able to block them through your browser, but doing so may prevent access to particular features.

Functional or preference cookies

Functional cookies help remember choices you make, such as language, display settings or other preferences. They can make return visits more convenient and help provide a more consistent experience. If you refuse or remove these cookies, the website may not remember your preferences and you may need to enter them again.

Performance and analytics cookies

Performance and analytics cookies may collect information about how visitors use the website. This can include information about pages viewed, links selected, general device or browser information, approximate visit timing and technical errors. The information is generally used to understand website performance, prepare reports and improve content, navigation and functionality. These cookies are intended to provide insights about website use rather than identify you directly.

Advertising or marketing cookies

Where used and permitted, advertising or marketing cookies may help measure campaigns, limit repeated advertisements, understand interactions with promotional content or provide information that is more relevant to your interests. These cookies may be placed by Bally Casino or by third-party providers acting on its behalf. You can usually control these cookies through the cookie preference tool or your browser settings.

Session and persistent cookies

Session cookies are generally removed when you close your browser or finish a browsing session. Persistent cookies remain on your device for a period set by the cookie provider or until you remove them. The length of time a cookie remains may differ according to its purpose. We do not use this policy to promise a particular retention period for every cookie, as cookie settings and providers may change.

When you first visit the website, you may be shown a cookie notice or preference tool. This may allow you to accept optional cookies, reject them or choose categories of cookies. Your choices may be saved so that the website can remember them. If you use more than one browser or device, you may need to set your preferences separately on each one.

Using your browser settings

Most browsers allow you to view, block, delete or restrict cookies through their privacy or security settings. The steps differ between browsers and devices, so you should check the support information provided by your browser manufacturer. You may also be able to receive a warning before a cookie is stored.

Blocking or deleting cookies does not necessarily prevent all data collection, because some website functions may use other technologies. It may also affect your experience. For example, you may be required to repeat settings, lose saved preferences or be unable to use certain account or website functions. Blocking essential cookies may interfere with security, navigation or access to requested services.

Mobile devices and applications

If you access Bally Casino through a mobile device or application, similar technologies may be controlled through the device operating system, application settings or the relevant privacy controls. The available choices depend on your device and the application version. Information about device permissions and advertising controls may be available in your device settings.

Cookie choices are separate from responsible gambling controls. Adjusting cookie settings does not close an account, change deposit or wagering settings, prevent access to gambling services, or replace any available self-exclusion, account restriction or other responsible gambling option. If you want to change your gambling activity, use the relevant account or responsible gambling controls instead.

Bally Casino may use third-party service providers to support functions such as website hosting, security, analytics, customer service, fraud prevention, communications or advertising measurement. These providers may use cookies or similar technologies on our behalf, or may process information collected through their own services. Their use of information may also be governed by their own privacy notices and terms.

Third-party content or links may appear on the website from time to time. If you follow a link to another website, that website may use cookies under its own policy. Bally Casino does not control the cookie practices of websites that it does not operate. You should review the relevant third-party information before providing personal information or accepting optional technologies.

Information collected through cookies

Information collected through cookies may include an internet protocol address, browser type, device type, operating system, general location information, pages visited, referring pages, interaction times and technical activity. The information collected will depend on the technology used and the settings applied to your device. We may use this information for the purposes described in this policy, for security and compliance purposes, and for other purposes explained in our Privacy Policy.

We may combine cookie information with information you provide directly or information generated when you use our services. Any handling of personal information is subject to applicable law, our Privacy Policy and the safeguards and processes we use for the relevant service. You should avoid sharing account credentials or other sensitive information through unsecured channels.

Changes to this policy

We may update this Cookies Policy when our website, services, technologies, legal obligations or business practices change. An updated version will be made available on this page, with the revised date or other appropriate notice where relevant. The updated policy will apply from the time it is published or from the date stated in the notice. We encourage you to review this page from time to time so that you understand how cookies may be used.

Questions and privacy requests

If you have a question about this Cookies Policy, want to understand how your information is handled, or wish to make a privacy-related request, please use the contact or privacy request method made available through the Bally Casino website. We may need to verify your identity before responding to a request, and some requests may be subject to legal or operational limitations.

By continuing to use the website after reviewing the available notice and choices, you acknowledge the use of cookies in accordance with your selected preferences and this policy. Optional cookies will be used only where allowed by the applicable settings, consent requirements and other relevant controls.