Privacy Policy

Bally Casino respects player privacy and aims to handle personal information responsibly. This policy applies to information collected through the Bally Casino website, account services, customer support channels and related online interactions. It should be read together with any other privacy notice, terms or information provided when you use a particular feature or service.

Personal information means information that identifies you, or information that could reasonably be used to identify you. The information handled by a casino website depends on how you use the site, the services available to you and the checks required before or during account activity. Information may be provided directly by you, created through your use of the website or received from service providers that assist with verification, payments, security and support.

You may choose not to provide certain information. However, this may mean that Bally Casino cannot open or maintain an account, complete verification, process a transaction, provide a requested service or respond fully to an enquiry. Some information is needed so that account services can operate safely and accurately.

This policy provides general information about privacy practices. It may not describe every possible use of information in detail, particularly where a specific feature, technical service or legal requirement has its own notice. Where additional information is collected for a particular service, further information may be provided at the relevant time.

Bally Casino may handle several types of information in connection with the website and its services. The information collected and the way it is used may depend on your account status, activity, preferences and interactions with the site.

Account and contact details

When you register, update an account or contact support, we may collect details such as your name, date of birth, residential information, email address, telephone details, username, login information, communication preferences and other details you choose to provide. These details may be used to create and administer your account, confirm account ownership, communicate with you, provide support, maintain accurate records and deliver services you request.

Identity and verification information

A casino website may request identity or verification information to confirm your age, identity, eligibility and account ownership. This may include identity documents, evidence of address, photographs or other information needed to complete a verification process. Information about the source or destination of funds may also be requested where appropriate.

Verification information may be used for account security, fraud prevention, responsible account administration and compliance with applicable obligations. If verification is not completed when required, some account functions may be restricted or unavailable. Verification information should only be submitted through the relevant secure process.

Payment and transaction records

We may handle records relating to deposits, withdrawals, winnings, account balances, payment methods, transaction dates, amounts and related payment communications. This information helps process and review transactions, keep accurate financial records, investigate unusual activity, prevent fraud, assist with disputes and meet applicable record-keeping obligations.

Payment providers and other financial service providers may also handle information when you use their services. Their handling of information may be covered by their own privacy notices and terms. Bally Casino may receive information needed to confirm or reconcile a transaction without necessarily receiving complete payment credentials.

Device, technical and usage information

When you use the website, we may collect technical and device information such as your IP address, browser type, operating system, device identifiers, screen settings, language preferences, approximate location, pages visited, session times and information about how you interact with the site. This information may help keep the website secure, maintain performance, identify errors, prevent misuse, understand general usage and improve the services.

Support and communication records

If you contact Bally Casino, we may keep records of your messages, enquiries, complaints, account-related conversations and the information required to resolve your request. These records help us provide consistent support, investigate issues, review complaints, protect account security and maintain an accurate history of important communications.

How we may use information

• Opening, maintaining, securing and closing player accounts.
• Confirming identity, age, eligibility and account ownership.
• Processing deposits, withdrawals and other account transactions.
• Completing verification, anti-fraud, security and financial crime checks where required.
• Responding to questions, requests, complaints and support enquiries.
• Sending service messages, account notices and other communications needed to operate the account.
• Understanding website usage, testing features, fixing technical problems and improving the player experience.
• Detecting, preventing and investigating suspicious, unlawful, fraudulent or abusive activity.
• Protecting the rights, property and safety of Bally Casino, players and other people.
• Meeting legal, regulatory, accounting, tax, record-keeping and other compliance obligations.

Personal information may be shared where reasonably necessary for the purposes described in this policy. This may include sharing with payment providers, technology providers, identity and verification services, customer support providers, security and fraud prevention specialists, professional advisers and other service providers that help operate the website. These parties should receive only information relevant to the services they provide and may be subject to confidentiality and information security requirements.

Information may also be disclosed where required or permitted by law, in response to a lawful request, to protect the safety of a person, to investigate suspected wrongdoing or to protect and enforce legal rights. Information may be shared during a business change or service transition where this is necessary and handled in accordance with applicable privacy requirements.

Cookies and similar technologies

Bally Casino may use cookies and similar technologies to remember settings, support account functions, keep sessions working, improve website performance, understand general usage and help identify unusual activity. Some cookies may be necessary for the website to operate, while others may support analytics, preferences, security or communications.

You can manage, block or delete cookies through your browser settings. If you disable or delete certain cookies, parts of the website may not work correctly and some account features may become unavailable. Browser controls differ, so check the help information for the browser or device you use.

Protecting personal information

Bally Casino uses reasonable administrative, technical and organisational measures intended to protect personal information from unauthorised access, loss, misuse, alteration or disclosure. These measures may include access controls, account security procedures, monitoring, secure handling practices and requirements for relevant staff and service providers.

No website, online account or method of transmission can be guaranteed to be completely secure. You should use a suitable password, keep your login details confidential and avoid sharing access to your account. If you believe your account or information has been accessed without permission, contact support so the issue can be reviewed.

How long information is kept

Personal information is kept for as long as it is reasonably needed for the purposes described in this policy. This may include account administration, customer support, security, fraud prevention, dispute handling, service improvement and record keeping. Some records must be kept for a period required by law even after an account is closed.

When information is no longer needed, it may be securely deleted, destroyed or de-identified, subject to applicable obligations, legitimate business requirements, technical limitations and the need to preserve information for a dispute or investigation. De-identification means removing or changing details so the information is no longer reasonably linked to an identifiable person.

Depending on the circumstances and applicable requirements, you may have rights relating to the personal information Bally Casino holds about you. These rights may include asking for access to your information, requesting correction of information that is inaccurate or incomplete, asking for deletion of information that no longer needs to be retained and withdrawing consent to marketing.

To exercise these rights, or to ask a question about this Privacy Policy, contact privacy support at support@ballycasino.best. Explain your request clearly and provide enough information for us to understand what you need. We may need to verify your identity before providing information, changing account details or completing a request. This helps protect your information from unauthorised access.

1. For access, ask for a copy or summary of the personal information held about you.
2. For correction, identify the information that is inaccurate or incomplete and provide the updated details where possible.
3. For deletion, explain which information you want removed. Deletion may not be possible where records must be retained for legal, security, dispute or operational reasons.
4. To withdraw consent to marketing, contact support@ballycasino.best and state that you no longer wish to receive marketing communications. You may also use an unsubscribe option where one is provided.

You may also ask questions about how your information is used, request clarification about a privacy notice or raise a concern about the handling of your information. We aim to handle privacy requests fairly and within a reasonable time. The response may depend on the nature of the request, the information involved, identity verification requirements and any obligation to keep particular records.

Withdrawing consent to marketing will not necessarily stop important service, transaction, security or account communications. These messages may still be necessary to operate the account, notify you about account activity or protect the security of your information.

If a request cannot be completed in full, this may be because the information must be retained, another person's privacy could be affected, the request cannot be verified or another applicable restriction applies. We will aim to explain the relevant reason in general terms where appropriate.

We may use personal information for marketing where permitted and where the relevant choice or consent applies. Marketing may include information about services, features, offers or other updates. You can change your communication preferences or withdraw consent to marketing by contacting support@ballycasino.best. You may also be able to use an unsubscribe link or similar option included in a marketing message.

Marketing preferences do not affect the handling of information needed for account administration, verification, payments, security, responsible account management, customer support or legal compliance. Some communications are operational rather than promotional and may continue while you have an account or while an issue is being resolved.

This Privacy Policy may be updated from time to time to reflect changes to the website, services, technology, security practices or privacy requirements. The updated version will apply from the date it is made available on the website. You should review this page periodically, particularly before providing new information or using a new feature.

If you have a privacy question, want to exercise a data right, believe your information has been handled incorrectly or need help understanding this policy, contact Bally Casino through support@ballycasino.best. Please do not send unnecessary sensitive documents or complete payment information unless requested through an appropriate secure process.

When contacting privacy support, include only the information needed to identify your request. Bally Casino may ask for reasonable verification before discussing personal information or making changes to an account. This process is intended to protect players and reduce the risk of information being disclosed to the wrong person.